Hotwire-Digital :: Get the Best from the Experts

The Assignment

Client wanted an image described as a long pour of beer originating from a bottle at the top of the frame and traveling roughly 50 inches into a beer glass with a perfect logo visible. A layout was provided for matching the point-of-purchase target of store cooler doors.

Technical Analysis

The shot was split into four parts: 

1. Beer bottle with a controllable “POUR,” shot full-frame. 
   It was important to get a natural-looking curve of the beer coming out of the bottle.
2. Two sections of a real pour. 
   We poured fresh beer from a pitcher, into a bucket, shooting a section of about 24 inches each.
   The first series was shot of the top 24 inches of the pour...
3. ...then the bottom.
4. Series of a beautiful beer in a pristine beer glass with natural beer foam, and a small amount of foam rolling off the right rim of the glass.
   This shot also includes the stream of the pour coming into the glass.