During the show22-September-2010: The updates from Photokina are exciting and revealing of Hasselblad's culture of developing the tools needed by talented photographers.
Hasselblad meets Ferrari Two iconic brands come together to form the perfect union through the Limited H4D Ferrari Edition
Two worldwide renowned companies born from the passion of two men now collaborate in the creation of the H4D Ferrari, a limited edition of Hasselblad's latest flagship camera. This brand new model is dedicated to the new generation of photographers looking for the ultimate image quality, and will be produced in 499 units.
A winning combination, the Hasselblad H4D Ferrari Limited Edition camera will have appeal to Ferrari and Hasselblad fans who appreciate the innovation, quality and design that symbolize both brands. More...
Hasselblad Labs Release Information on 200 Megapixel Capture Device
Hasselblad has been exploring next steps in creating ultra-high resolution capture. Based upon new developments of its multi-shot technology Hasselblad labs are releasing test results from a new 200 megapixel capture device. More...
Hasselblad announces new Phocus updates and exciting new Phocus standalone options
With the introduction of Phocus version 2.6, Phocus Quick and Phocus Mobile, Hasselblad expands its powerful but easy-to-use software and offers applications to meet the various needs of photographers. More..
Hasselblad expands its H4D line with the new H4D-31
The H4D-31 - the perfect digital medium format alternative for 35mm DSLR photographers and for V-customers who are ready to transition to digital. At $13,995 USD, this was one of the most-tweeted globally announcements (data from twitter.) More...
Hasselblad extends functionality of H4D System
Hasselblad continues to improve the H4D System with two new HC lenses and a firmware upgrade. - HC 50mm-II f/3.5 - The updated optical design provides higher resolution and more even performance over the image area. Close range performance has also
been improved to deliver better performance while maintaining its minimum object-to-image plane distance of 0.6m. - HC 120mm-II Macro f/4.0 - Thanks to its updated optical design, the lens offers a number of improvements including higher resolution and better close range performance. Importantly - especially for macro work - the new lens offers improved color correction, with cleaner un-sharp areas that are free from color cast.
- Firmware update includes Electronic Spirit Level for use with the HTS 1.5 Tilt/Shift lens adapter and LCD preview of tethered shots on camera display, including GIL (Graphic Information Locator) GPS support for the H4D-60.
More...
Hasselblad Introduces New Digital Back for V-System Cameras
V-System users now have an additional option for turning their cameras into a powerful digital capture device with the new 50 megapixel CFV-50. More...
Before the Show
As Photokina draws nearer, all major companies and teams are preparing to present their latest developments from R&D and improvements to existing professional imaging solutions. With the global imaging market in recovery from tremendous external pressure, this could be the most influential Photokina to determine the future leaders of the industry. We have been hearing rumors and innuendo about Hasselblad and PhaseOne - the two developers in the medium-format sector - and expect exciting news in October. How open is open? It depends on the recipient of the message - photographers behave no differently than other people and hear what they want to hear. For those who choose to listen, important insights can be gained this year regarding completeness of solutions, such as extensive lens collection and availability, and creative solutions to photographic obstacles - but that is not all... What is the impact of the past 24 months' technology on your workflow? Lightroom and tethering? Have you made your first (or hundredth) presentation on an iPad to a buyer?
Of course plenty of banter will be in great supply no doubt - but is it truly reasonable to expect anything less? Photokina is the event to state your case, show the goods, and make more promises than an election-season politician. If you can see it, shoot it, compare it, and test it - this is the time to evaluate your options.
We will report Photokina news here for your delight and consumption. If you are headed to Photokina, be sure to sign up for these very cool demonstrations of Hasselblad Imaging Solutions.
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